As I promised in my post earlier this week, today I’m tackling the mom-centric ads being broadcast during the Olympics.

These particular ads are from Procter & Gamble, and they celebrate the role of moms in the lives of aspiring and actual Olympic athletes. A lot of dads out there are outraged or at least a little annoyed at the way the ads focus on moms to the exclusion of fathers. Procter & Gamble isn’t the first brand to ignore or insult dads in advertising and they won’t be the last, just as this is neither the first nor the last time the online community of fathers has gotten excited about what they feel is a total disregard for the role they play in their kids lives.

To which I say: who cares?

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