Ice Bucket Challenge
I am probably* late to the party but get off me! I was only challenged yesterday!
The party I’m referring to is the Ice Bucket Challenge that’s been consuming social media lately, in which someone pours a bucket of ice on their head in an effort to bring awareness to the ALS association. The idea is that the videos raise awareness, and also that the people who refuse to risk pneumonia have to donate $100 to the cause. Of course, those things aren’t mutually exclusive, and you can do both if you want to.
Even if only a fraction of the people taking part in the trend end up actually donating, the publicity has to be a positive, right?
So today, after a friend passed the challenge on to me, I hopped on the bandwagon too. And let me tell you, on a rainy night in Brooklyn, it was COLD.