Teaching your kids to be kind is a big deal. I don’t much care what my son becomes, whether he’s rich or poor, athletic or musical or bookish, a ladies man or a guy’s guy, so long as he ends up being a good person. Being kind to other people is a large part of that.

I was hopeful that the new KIND Snacks #kindawesome campaign – which asks people to spread kindness by handing out actual physical (or digital) cards that contain a code for redeeming free KIND bars – would be a fun way to teach my son this major life lesson. So I decided to use the cards they sent me to reward him every time I saw him do something nice.

More than a week later, I still have all my cards. Because five-year-old.

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