My wife often gets sad when she thinks about how fast Detective Munch is growing up. She’s not alone.
Many parents have anxiety about this, and it’s not just moms. But it is especially moms, at least in my house. And I imagine it will only get worse for Mom and Buried when our son enters puberty and starts having eyes for women other than her.
So it’s not surprising that Old Spice would play on moms’ fears, as they do in their latest commercial, “Mom Song”.
What is surprising is how terrifying the resulting commercial is. And how much scarier it could have been.